✏️ Why Cannabis And Psychedelics Brand Owners Need To Get Personal

More and more brand owners are taking to social media to showcase not just their products or service offerings, but also themselves, their personal lives, and develop their personal brands.

You might be wondering — is this something I need to do, too?

Why are so many CEOs emerging as thought leaders on LinkedIn?

Should I be focusing my efforts more on my own social media platforms?

Our take?

Absolutely.

Especially when you’re working in an industry that sells, well, iffier, products and services, like psychedelic retreats or cannabis edibles, things that may not always do so well on social media (and in fact, may not be allowed at all).

Here’s why:

1. People respond to people.

   Typically, it’s easier to build a personal page than it is to build a brand page. People-to-people marketing has taken off as a tactic to showcase the faces behind the brand — and for the brands (and people) that do it well, it’s working.

2. It helps build trust (and likeability).

   A personal brand, especially from a brand owner or CEO, helps provide clarity for customers and clients, build authenticity, and lends credibility to your offering. If people can see who’s behind the brand, they might be more likely to take interest in the product or service just because they like you.

3. It helps grow long-term customer relationships.

   By having a strong personal brand and a public personal page (and persona), you’re giving your customers a better way to get to know you and another avenue to learn about your brand. People can ask questions about

Why is it good for cannabis and psychedelics?

We often work with cannabis and psychedelics companies who need social media help because they’ve been kicked off of social media or are just not getting the reach they want.

These brands are posting flower product directly, using language that triggers social media, and generally not following the rules of either the law or the platforms they’re posting on.

While recovering these accounts, we recommend taking time to build a personal following, and use that as a way to leverage growth and interest in the brand itself.

Use your personal platform to promote your brand in different ways other than the straight sales tactic you may have been using on social media before (also not a great look for brands — we said it! But we can also help).

Like we said before, it’s much easier to build a personal page than a business one.

People want to know who they’re buying from.

It’s that easy.

Quick case study:

I personally love BRĒZ founder Aaron Nosbisch’s LinkedIn page.

He posts brand success stories and updates mixed with some personal updates, and showcases the hemp/mushroom beverage brand in a new light. I probably wouldn’t have heard of the brand if I hadn’t started following Aaron, but now I’m keen to try it.

Try it!

Get a little personal and show people another side of you and your brand.

Want some help?

Too busy as CEO to be writing LinkedIn posts every day?

Sofie Does Everything Inc. also offers ghostwriting services for thought leaders in cannabis and psychedelics.

Hit us up here to chat.

Thanks for reaching, and see ya next time!

-Sofie Mikhaylova

Founder, Sofie Does Everything Inc.