Social media rules and regulations can make it difficult for cannabis and psychedelics brands to share and sell their products and services, and TikTok, with its tight measures, is no different. 

Obvious hashtags and words such as “cannabis,” “weed,” and “magic mushrooms” trigger the algorithm, resulting in diminished views and a punished, eventually deleted account.

Like Instagram, TikTok has to be tiptoed around a little gently and massaged a bit, and the use of slang, emojis, and euphemisms can extend your account’s lifespan a little bit. 

While we don’t normally promote TikTok as a place for cannabis and psychedelics brands (at least, not without knowledge of the account removal risk), there are still a few brands and creators that have managed to make it work, and we are huge fans of TikTok’s advertising side, as well as TikTok Shop, for quick, impulsive purchases and fast audience growth. 

So, should you invest time and money into putting your cannabis and psychedelics brand on TikTok? 

As usual, we’d say it depends.

Do you have a compliant product to be the public image of your TikTok?

Consider this: BREZ, a Florida-based cannabis and mushroom beverage company, has a lion’s mane drink available. The drink is 100% legal and compliant and is used as the catalyst and “face” of their page and ads to bypass any issues.

When the customer clicks on the ad or visits their website, they see the other cannabis products as well, which are not mentioned at all in their content. It’s an effective strategy that we expect other brands to mimic in the following years in order to expand reach — many mushroom shops and brands in Canada already do this, advertising a functional line while making the bulk of their money from the psychedelics under the counter. 

Do you have a face for your TikTok? 

People tend to respond best to people and to consistency. While faceless accounts do survive and thrive, current trends dictate a need for consumers to see a person talking to them.