Your social media agency is doing a great job with posting, but you’re looking for a bit more reach and maybe even pizzazz. Like loads of other brands, you might be looking at influencer marketing as a way to get your product in front of new eyes.

Influencer marketing has pros and cons, especially in the cannabis and psychedelics industries. Let us break some of them down for ya here.

PROS OF INFLUENCER MARKETING

• Most brands can benefit from a Core Brand Icon to take them from a faceless corporation to a trusted household name. Developing a longstanding relationship with an influencer on the rise could be a way to benefit both of you and grow your platforms simultaneously.

• Working with an influencer, especially a micro-influencer, can definitely bring your brand and product in front of new potential customers who may not have heard of you before. An influencer who is trusted and liked by their audience has the potential to do a lot of good for your company.

• These days, there are plenty of cannabis and psychedelics-specific influencers and content creators out there who may be more aligned with your brand rather than everyday lifestyle creators. These types of influencers may already know the rules and regulations around marketing and posting substance content, and will be able to promote your brand without getting posts flagged or removed.

• It can’t be denied that it’s a massive industry and still growing. In 2024, influencer marketing is now a $21.1 billion industry, an increase of 29% from 2023.

CONS OF INFLUENCER MARKETING